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Lake Country Publications launches 30 West magazine

March 3, 2010

Lake Country Publications recently launched 30 West, a new magazine serving select homes in Lake Country.

A monthly, 30 West reaches 9,600 homes on the lakes and in select nearby neighborhoods, and will emphasize the people and unique places in and around Lake Country.

The controlled-circulation publication is named for the proximity of Lake Country, about 30 miles (or minutes) west of Milwaukee. It is part of the Lake Country Publications family, headed by publisher Steve Lyles.

Edited by Laura Baird, 30 West is the successor to Living on the Lake Magazine, which for five years focused primarily on the homes, gardens and lifestyle of Lake Country.

The freshly designed and conceived publication will focus on inspirational stories about the people who make up Lake Country, and feature articles about little-known places in your backyard, shopping opportunities and some ventures that are beyond the Lake Country geography but imbued with the Lake Country state of mind.

Thirty West is currently delivered to select homes, but plans are being made to allow for paid subscriptions.

Based in Hartland, Lake Country Publications and Mukwonago Publications publishes 10 newspaper editions per week under the Living banner, including the twice-weekly Lake Country Reporter and Oconomowoc Focus, and the weekly Mukwonago Chief, Sussex Sun, Kettle Moraine Index, Waukesha Now, Lake Country Sunday and Kettle Moraine Sunday. Lake Country also produces MetroParent West each month, a local edition of the longstanding Milwaukee-area parenting publication, plus the LivingLakeCoun try.com Web site.

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Weekend Happenings

Featured this week:  

Dousman FD Pancake Breakfast: 8 a.m.-12 p.m.  Oct. 11, Dousman Fire Department, 107 S. Main, Dousman. Also includes Flight for Life at 9 a.m.; room fire demonstration (live fire) at 10 a.m.; car extrication demonstration at 11 a.m.  plus balloon creations (8-10 a.m.),  bounce house.  Waukesha County Communications (9-1-1), Waukesha County Sheriff K-9, Waukesha County Mobile Command Unit, ATF vehicle.

Pancake Breakfast Fundraiser: 7 a.m. -12 p.m. Oct. 10, Oconomowoc Volunteer Fire Department, 212 Concord Road, Oconomowoc. Free will donations appreciated. Also includes fire trucks and displays, raffles, kids activities. Proceeds go toward the purchase of new emergency equipment.

Move Your Mutt for HAWS: 7 a.m. Oct. 10, Genesee Lake Road Town Park, Genesee Lake Road, Oconomowoc. Choose the 5K and bring your pet or run the 10K without your dog. There is also a one-mile walk. Raise $100 in pledges and race for free. Food and beverages available as well as vendor booths and adoptable pets from HAWS. $25 one-mile walk, $45 for 5K, 10K.


Tyke Hike: 10 a.m. Oct. 10, Lapham Peak State Park, W 329 N 846, Delafield. Please meet at the observation tower. Look for yellow ’Ice Age Trail Event’ signs. Tyke hikes are 60- to 90-minute slow-paced hikes promoting nature and family hiking in an outdoor educational setting. 


All weekend happenings