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Generac named among top workplaces in area

May 30, 2012

The Milwaukee Journal Sentinel recently released its annual list of "Top Workplaces in Southeastern Wisconsin." Not surprisingly, a well-known Genesee company made the list. Here's what Generac had to say about landing a place on the list.

Generac Power Systems placed 23rd on the list of Top Large Workplaces (500 or more employees) during the 2012 survey.

There are numerous reasons why Generac is a great place to work, said Rhonda Matschke, vice president of human resources for Generac. She explained that the company's culture is focused on providing continuous learning and development opportunities for all its employees. Generac is also committed to supporting manufacturing in Wisconsin, "so much so that Generac has begun a complete multi-million dollar renovation of our corporate headquarters," Matschke added. The company has also worked hard to keep costs low and benefits high for employees.

"Generac is driving new markets, designing new products, and improving manufacturing processes, and as a result provides opportunities for our employees to grow personally and professionally every day," said Matschke. "As such, Generac's culture is focused on providing continuous learning and development opportunities for all of our employees."

Employee relations

What makes Generac unique as an employer is that "clear, consistent communication is at the heart of our culture," explained Matschke. "Generac leaders communicate both formally and informally with employees to ensure that everyone understands our goals and objectives and knows how to apply them in their daily activities." The company's open-door policy creates an environment where all employees can ask questions or raise concerns at the highest levels, if necessary.

The company's philosophy is "Customer First," a philosophy that states: "Generac puts you, the customer, first to ensure your peace of mind by delivering a quality product and ownership experience." Every month, employees across the company are nominated by their colleagues for Customer First awards. And, every year, this focus on customers is celebrated during Customer First Week. The wee is an event when employees participate in various activities intended to remind them of the need to always put the customer first.

Giving back

"Generac and its employees maintain the philosophy of making a positive impact on the communities where we live and work," said Matschke. "That's why we engage in volunteerism, and provide significant financial support to a variety of charitable organizations." For example, Generac GIVES was established as a means to coordinate fund-raising activities and manage the distribution of donations throughout the year to a number of charitable organizations that provide relief, encourage volunteerism, and promote education. Additionally, the Second Chance Partners for Education Program, founded by Generac a decade ago, exposes nontraditional students to the work environment by allowing them to complete their high school's requirements at the sponsor's facilities.

On a more global scale, Generac had the opportunity to partner with the Marquette University Student chapter of Engineers Without Borders by donating a portable generator to the Marquette University chapter to assist them in their hydroelectric/solar power project in Nueva Providencia, Guatemala, which is home to approximately 40 families, and until recently had no electricity.

Generac has also been named the 2011 Wisconsin Manufacturer of the Year by Wisconsin Manufacturers & Commerce.

Generac manufactures a range of power products in the marketplace including portable, RV, residential, commercial and industrial generators.


Winners are determined based on surveys answered anonymously by employees. Employees are asked to respond to a set of statements about their workplaces using a seven-point scale. Each of the statements has been tested to ensure it has a high correlation with how employees feel about their workplaces.

For a complete list of winners, rules and more about each of the companies, visit

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Weekend Happenings

Featured this week:  

German Christmas Market: 11 a.m.-10 p.m. Nov. 27-28, 11 a.m.-6 p.m. Nov. 29, Downtown Oconomowoc, 100 E. Wisconsin Ave., Oconomowoc. Features more than 30 outdoor vendor huts, indoor retail vendors, huge fire pit for gatherings, heated tents with music and German food plus indoor bier garten serving German beer, fresh gluhwein and other food and drinks. There will also be a heated Santa for photos and gingerbread decorating for kids.

Friday Live: 2:30 p.m. Nov. 27, Bucky’s Lakeside Pub and Grill, N50 W35016 Wisconsin Ave., Okauchee. Features Augie’s Blues Explosion.


Ichiro Suzuski Solo Acoustic Guitar: 11 a.m.-1 p.m. Nov. 28, Mama Ds Coffee, 104 W. Main St., Wales. 

Joe Hite: 8 p.m. Nov. 28, Ward’s House of Prime — Delafield, 515 Wells St., Delafield.

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