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Delafield grocery changes ownership and direction

July 26, 2010

City of Delafield — The Steiner Group of Cudahy, downtown Delafield's biggest landlord, has taken over ownership of the former Ceriello's Fine Italian Foods and is changing the marketing direction of the grocery store that has become a modern downtown land mark despite its business struggles.

"We want to be the local grocery store where customers can stop by every day to purchase their essentials in addition to having the opportunity to buy fresh and healthy meats, produce and other foods grown on local farms," said Susie Steiner, general manager of the newly named Delafield Fine Foods.

Steiner said the grocery story is moving away from "specialty foods" and toward providing grocery essentials as well as fresh, locally grown food products because she thinks that is what consumers in the Lake Country region are seeking.

Steiner said the grocery inventory will include grass-fed beef from a co-op of regional meat producers and vegetables produced by more than a half-dozen local farmers. Customers will also have the option of purchasing individual shares of farmers' crops this year.

Steiner is optimistic that with an inventory of grocery essentials and locally produced food, along with personalized customer service, including special food orders, the downtown grocery store will be able to compete with nearby "big box stores" and other locally owned grocery stores.

The store will also feature a large menu of "grab-and-go" meals for commuters coming home from work and seeking a quick, easy, yet healthful prepared meal. The grab-and-go meals, along with other daily specials, will also be available at the cafeteria in the grocery store.

In addition, there will be catering options, cooking classes and children's programs. Customers who want to keep up on the store's specials and activities can join the store's Facebook page @ceriello-delafield and learn about some of them children's programs at wildchildchow@hotmail.com

Steiner, whose husband, Jason, in 2007 purchased 13 downtown buildings formerly owned by developer Bob Lang, took over operations of the grocery store earlier this year.

She and other Steiner Group officials determined that the partnership with Ceriello's Italian Foods would not be successful in Lake Country and decided to take over the grocery store.

"We want the grocery store to become a hub downtown that can attract people to the downtown business district and become customers of other downtown businesses as well as the grocery store," she said.

Susie Steiner became active in local business organizations and promoting downtown Delafield after she and Jason moved the family to Delafield in November 2009.

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Weekend Happenings

Featured this week:  

Spring Seedling Sale & Greenhouse Open House: 10 a.m. May 23, NuGenesis Farm, N68 W33208 County Road K, Oconomowoc. A variety of organic veggie and herb seedlings to plant in your home or community garden this spring will be for sale. All plant sale profits will benefit the Giving Garden initiative.

Memorial Honor Celebration: 8 a.m. May 23, Wisconsin Harley-Davidson, 1280 Blue Ribbon Drive, Oconomowoc. Daylong event begins with reveille and breakfast at 8 a.m. followed by color guard and the national anthem. The event also includes military and veterans organizations, interactive displays and vehicles, food and beverages and entertainment. Evening showing of “Honor Flight: One Last Mission.” on a big, outdoor screen.

"Small Space Container Gardens" Seminar: 11 a.m. May 23, Ebert’s Greenhouse Village, W1795 Fox Road, Ixonia. Free educational seminar by gardening expert Melinda Myers. Melinda, who will also be available to answer gardening questions. Enter to win a $500 Ebert’s shopping spree with Melinda.

Tyke Hike: 10 a.m. May 23, Lapham Peak State Park, W329 N846, Delafield. Children and their families will hike with a guide and a representative of the Delafield Library will share books, songs and a craft to enhance the experience. Meet at the Lapham Peak Tower. State park sticker is required.

Updates to this calendar are made weekly Monday afternoon. 

 

All weekend happenings

 

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