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Ewald donates more than $100K to community

Family company says giving back is a tradition

Ewald Automotive Group announced the total of their charitable giving at a news conference at Ewald Chevrolet in Oconomowoc Friday, Feb. 15, 2013. The Ewald's have donated over $156,000 to local groups and charities. Pictured from left are Brian Ewald, Craig Ewald, Tom Ewald, and Dan Ewald, not pictured is Emil Ewald.

Ewald Automotive Group announced the total of their charitable giving at a news conference at Ewald Chevrolet in Oconomowoc Friday, Feb. 15, 2013. The Ewald's have donated over $156,000 to local groups and charities. Pictured from left are Brian Ewald, Craig Ewald, Tom Ewald, and Dan Ewald, not pictured is Emil Ewald. Photo By Todd Ponath

Feb. 18, 2013

Give back. It's a simple concept that is ingrained in Ewald Automotive Group's business practices that has generated significant support for the community. On Friday, Ewald brothers Tom, Craig, Dan and Brian ceremoniously gathered to present $156,375 to 46 area organizations.

The support is diverse and something that leaves a legacy for the business started by their father, Emil Ewald, 49 years ago. In the last two years, Ewald has contributed $366,375 to charitable efforts. While their father could not be there Friday, his sons said the occasion marks a strong tradition the company founder established.

"A very important part of what he, (Emil), instilled in us is it's very important to give back, to put something back" to the communities Ewald is a part of, which spans Lake Country as well as Watertown, Hartford and Metro-Milwaukee area, said Craig Ewald.

"We have targeted donations to charities who will do the very best for people," he added.

The company's culture is to create a constant reciprocal relationship to those who live in the area and support their business. "We draw on the community every day, and we give back every day," said Craig Ewald.

Ewald experienced its fair share of hard knocks during the economic turmoil over the last several years. Craig Ewald explained that in 2007-08 when Chrysler and GM filed for bankruptcy, Ewald chose to go forward with expansion and renovation of the dealerships - and "we never laid off one person," he said.

At that time, it renovated its Franklin dealership, last year completed a complete overhaul of its Chevrolet dealership in Oconomowoc Lake, and also razed a building adjacent to the local dealership expanding to build a Kia dealership that added 45 jobs.

It's about "looking through the windshield and not in the rearview mirror," as Craig Ewald puts it, and it improves the company all the way around.

Tom Ewald further explained that by updating, improving and expanding its facilities, Ewald is improving the customer experience and the experience for those who work there.

"The presentation of this gift to the community today is the culmination of all the effort of our employees too. Without them we wouldn't be able to succeed," Tom Ewald said.

Continuing their drive for success and service, Craig Ewald said the company will continue its program of giving back and is always looking for things to support that will benefit the community. "We're always looking at something that is going to be very beneficial for people. We're interested in helping and supporting quite a diverse mix of things that can mean a lot of people are positively affected," he said.

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Weekend Happenings

Featured this week:  

Joe Hite: 7 p.m. May 27, Okauchee Lake Yacht Club, W340 N6338 Breezy Point Road, Oconomowoc. 7 to 11 p.m. Joe Hite will perform, and all proceeds will benefit the Okauchee Fireworks Fund. Doors open at 6:30 p.m. Minimum $10 per person.

Burgundy Ties Plays: 8 p.m. May 28, Bucky’s Lakeside Pub and Grill, 50n 35016w Wisconsin Ave, Okauchee. The combination of their eclectic sound and live performance makes Burgundy Ties stand out as an original and inspired Milwaukee band. Visit www.burgundytiesband.com. Free.

Duck/Homemade Boat Race: 10 a.m. May 28, Nixon Park, 339 Maple Ave., Hartland. Races start at 11 a.m. There will be food for sale as well as other family-friendly activities. Entry fee per race is $5 and $1 to purchase a duck. All proceeds go to saving the swifts and to the Ice Age Trail. For rules and information, visit www.savetheswifts.com.

Rummage Sale: 9 a.m. May 26-27; 8 a.m. May 28, Rummage Sale, N41W29213 Prairie Wind Circle South, Pewaukee. Volunteers and donations needed. We will supply tax donation forms to donors. Anything not sold will be donated to Goodwill and Lake Country Caring.

All weekend happenings

 

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