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Ewald donates more than $100K to community

Family company says giving back is a tradition

Ewald Automotive Group announced the total of their charitable giving at a news conference at Ewald Chevrolet in Oconomowoc Friday, Feb. 15, 2013. The Ewald's have donated over $156,000 to local groups and charities. Pictured from left are Brian Ewald, Craig Ewald, Tom Ewald, and Dan Ewald, not pictured is Emil Ewald.

Ewald Automotive Group announced the total of their charitable giving at a news conference at Ewald Chevrolet in Oconomowoc Friday, Feb. 15, 2013. The Ewald's have donated over $156,000 to local groups and charities. Pictured from left are Brian Ewald, Craig Ewald, Tom Ewald, and Dan Ewald, not pictured is Emil Ewald. Photo By Todd Ponath

Feb. 18, 2013

Give back. It's a simple concept that is ingrained in Ewald Automotive Group's business practices that has generated significant support for the community. On Friday, Ewald brothers Tom, Craig, Dan and Brian ceremoniously gathered to present $156,375 to 46 area organizations.

The support is diverse and something that leaves a legacy for the business started by their father, Emil Ewald, 49 years ago. In the last two years, Ewald has contributed $366,375 to charitable efforts. While their father could not be there Friday, his sons said the occasion marks a strong tradition the company founder established.

"A very important part of what he, (Emil), instilled in us is it's very important to give back, to put something back" to the communities Ewald is a part of, which spans Lake Country as well as Watertown, Hartford and Metro-Milwaukee area, said Craig Ewald.

"We have targeted donations to charities who will do the very best for people," he added.

The company's culture is to create a constant reciprocal relationship to those who live in the area and support their business. "We draw on the community every day, and we give back every day," said Craig Ewald.

Ewald experienced its fair share of hard knocks during the economic turmoil over the last several years. Craig Ewald explained that in 2007-08 when Chrysler and GM filed for bankruptcy, Ewald chose to go forward with expansion and renovation of the dealerships - and "we never laid off one person," he said.

At that time, it renovated its Franklin dealership, last year completed a complete overhaul of its Chevrolet dealership in Oconomowoc Lake, and also razed a building adjacent to the local dealership expanding to build a Kia dealership that added 45 jobs.

It's about "looking through the windshield and not in the rearview mirror," as Craig Ewald puts it, and it improves the company all the way around.

Tom Ewald further explained that by updating, improving and expanding its facilities, Ewald is improving the customer experience and the experience for those who work there.

"The presentation of this gift to the community today is the culmination of all the effort of our employees too. Without them we wouldn't be able to succeed," Tom Ewald said.

Continuing their drive for success and service, Craig Ewald said the company will continue its program of giving back and is always looking for things to support that will benefit the community. "We're always looking at something that is going to be very beneficial for people. We're interested in helping and supporting quite a diverse mix of things that can mean a lot of people are positively affected," he said.

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Weekend Happenings

Featured this week:  

The Art of the Bicycle: 11 a.m. Nov. 21, 26, Delafield Arts Center, 719 Genesee St., Delafield. Diane Lehman, Peter Kudlata and Wheel & Sprocket. Gallery hours are 11 a.m.-4 p.m. Wednesday through Friday and 11 a.m.-3 p.m. first and third Saturdays and by appointment, Free www.delafieldartscenter.org.

Organ Concert: 1:30 p.m. Nov. 21, St. Jerome Catholic Church, 995 S. Silver Lake St., Oconomowoc. Oconomowoc Music Club is hosting a concert by renowned organist Dr. Simone Gheller. Refreshments will be served after the concert. Free.

Yuletide Faire: 5-9 p.m. Nov. 21; 9 a.m.-3 p.m. Nov. 22, Prairie Hill Waldorf School, N14-W29143 Silvernail Road, Pewaukee. $4 in advance or $5 at the door for adults and $1 in advance or $2 at the door for children under 15. Features strolling minstrels and costumed characters, puppet shows, storytelling, candle dipping, face painting, children’s craft workshops, children’s holiday shopping, live music, silent auction, children’s book sale, natural toys, 35 vendors, warm food, homemade desserts, candies, nuts and other treats. 

Fashionable Tidings Gala Luncheon: 11 a.m.-2 p.m. Nov. 22, Country Springs Hotel, 2810 Golf Road, Pewaukee. Holiday fashions of local clothiers Paul Bruce Goodman and Liebling Leather. Music by Brusubardis String Ensemble. Lunch includes shrimp scamp and angel hair pasta with vegetables provencale. Wine tasting  and auction. Benefits Waukesha Choral Union. $35. Call (414) 297-9310 for tickets. www.choralunion.org.

Updates to this calendar are made weekly Monday afternoon. 

 

All weekend happenings.