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Ewald donates more than $100K to community

Family company says giving back is a tradition

Ewald Automotive Group announced the total of their charitable giving at a news conference at Ewald Chevrolet in Oconomowoc Friday, Feb. 15, 2013. The Ewald's have donated over $156,000 to local groups and charities. Pictured from left are Brian Ewald, Craig Ewald, Tom Ewald, and Dan Ewald, not pictured is Emil Ewald.

Ewald Automotive Group announced the total of their charitable giving at a news conference at Ewald Chevrolet in Oconomowoc Friday, Feb. 15, 2013. The Ewald's have donated over $156,000 to local groups and charities. Pictured from left are Brian Ewald, Craig Ewald, Tom Ewald, and Dan Ewald, not pictured is Emil Ewald. Photo By Todd Ponath

Feb. 18, 2013

Give back. It's a simple concept that is ingrained in Ewald Automotive Group's business practices that has generated significant support for the community. On Friday, Ewald brothers Tom, Craig, Dan and Brian ceremoniously gathered to present $156,375 to 46 area organizations.

The support is diverse and something that leaves a legacy for the business started by their father, Emil Ewald, 49 years ago. In the last two years, Ewald has contributed $366,375 to charitable efforts. While their father could not be there Friday, his sons said the occasion marks a strong tradition the company founder established.

"A very important part of what he, (Emil), instilled in us is it's very important to give back, to put something back" to the communities Ewald is a part of, which spans Lake Country as well as Watertown, Hartford and Metro-Milwaukee area, said Craig Ewald.

"We have targeted donations to charities who will do the very best for people," he added.

The company's culture is to create a constant reciprocal relationship to those who live in the area and support their business. "We draw on the community every day, and we give back every day," said Craig Ewald.

Ewald experienced its fair share of hard knocks during the economic turmoil over the last several years. Craig Ewald explained that in 2007-08 when Chrysler and GM filed for bankruptcy, Ewald chose to go forward with expansion and renovation of the dealerships - and "we never laid off one person," he said.

At that time, it renovated its Franklin dealership, last year completed a complete overhaul of its Chevrolet dealership in Oconomowoc Lake, and also razed a building adjacent to the local dealership expanding to build a Kia dealership that added 45 jobs.

It's about "looking through the windshield and not in the rearview mirror," as Craig Ewald puts it, and it improves the company all the way around.

Tom Ewald further explained that by updating, improving and expanding its facilities, Ewald is improving the customer experience and the experience for those who work there.

"The presentation of this gift to the community today is the culmination of all the effort of our employees too. Without them we wouldn't be able to succeed," Tom Ewald said.

Continuing their drive for success and service, Craig Ewald said the company will continue its program of giving back and is always looking for things to support that will benefit the community. "We're always looking at something that is going to be very beneficial for people. We're interested in helping and supporting quite a diverse mix of things that can mean a lot of people are positively affected," he said.

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Weekend Happenings

Featured this week:  

Knights of Columbus Fish Fry: 4:30 p.m. Feb. 12, St. Jerome Catholic Church, 995 S. Silver Lake St., Oconomowoc. The buffet style fish fry includes both baked and fried cod with French fries, German and American potato salad, coleslaw, rye bread, grilled cheese sandwiches, four-bean salad, and coffee and milk. Soda, beer and desserts are available for an additional cost. Carryout available: Call 569-3032 from 4:30 p.m. to 7 p.m. $5-$9

“Not Now Darling”: through Feb. 14, Lake Country Playhouse, 221 E. Capitol Drive, Hartland. www.lakecountryplayhousewi.org, (262) 367-4697

Hot Tango: 7 p.m. Feb. 12-13, Oconomowoc Arts Center, 641 E. Forest St., Oconomowoc. Accordion sensation Stas Venglevski, pairs up with Rosa Borisova on cello, Mark Carlstein on piano, and Joe Ketchum on violin offering classical and jazz elements of the traditional tango. Dinner option available. $15-$40.

 

K2 Valentine’s Piano Concert: 3 p.m. Feb. 14, Fox River Congregational Church, N34 W23575 Capitol Drive, Pewaukee. K2 stands for Kostia and Kostia the world-renowned musicians of the same name. Both considered prodigies of their time, the two pianists hail from St. Petersburg, Russia and are playing a free concert in order to help collect food items for the local food pantry in Pewaukee. Traditional Russian teas and cookies will be offered for a nominal fee. 

All weekend happenings

 

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