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Mud Run in the works for 2013

Could bring business to area hotels

Feb. 4, 2013

I hope you like mud.

The Waukesha/Pewaukee Convention and Visitors Bureau (WPCVB) is in the middle of securing the Dirty Girl Mud Run for 2013.

Last year's event, a first ever for Waukesha, brought thousands of women in to wade, crawl, run and climb their way through a dirty 5K obstacle course. Girls had to wade through a water pit, maneuver through rubber tires, climb walls or hay bales and climb through mud.

They donated at least 2.5 percent of all registration fees to the National Breast Cancer Foundation.

After the race, participants can enjoy entertainment, such as live music, with food and drinks. The Dirty Girl Mud Run at the Expo Center is the only Wisconsin-based mud run at this point.

"The first year it took place outside of Johnson Creek but in a shooting range location. It was a terrible location. So last year they decided to move the event to Camp Whitcomb and at the last minute realized they weren't able to accommodate the 18,000 women who had signed up for the event. It was moved very late in the season to the Waukesha County Expo Center and actually really came together as a fantastic event for the community to celebrate," said Tammy Tritz of the WPCVB.

The WPCVB has received a recommendation from its Joint Tourism Committee to allocate $12,500 for transportation, advertising, hotel development and signs. Transportation was requested for the participants' safety and for ease of traffic between the hotels and Waukesha Expo Center.

The City of Pewaukee is expected to review the grant separate from the 2013 tourism budget on Monday. This paper went to press before a determination could be made.

"We have no doubt that 18,000 plus women will again be descending on those communities," Tritz said.

No contract has been signed between WPCVB and Dirty Girl yet, but there is interest for the event to take place at the Expo Center. When agreements are made and more details become available, the goal will be for WPCVB to use this grant money to promote local restaurants and businesses during the event while advertising for hotel packages.

Because last year's event came at the last minute, Tritz said there was a missed opportunity for hotels in the area. Rooms weren't blocked for registrants who needed them, and hotel packages weren't promoted or sold.

"What we'd like to do is encourage those women to stay before the event, after the event, spend their money in shopping, dining, entertainment," Tritz said.

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Weekend Happenings

Featured this week:  

Joe Hite: 7 p.m. May 27, Okauchee Lake Yacht Club, W340 N6338 Breezy Point Road, Oconomowoc. 7 to 11 p.m. Joe Hite will perform, and all proceeds will benefit the Okauchee Fireworks Fund. Doors open at 6:30 p.m. Minimum $10 per person.

Burgundy Ties Plays: 8 p.m. May 28, Bucky’s Lakeside Pub and Grill, 50n 35016w Wisconsin Ave, Okauchee. The combination of their eclectic sound and live performance makes Burgundy Ties stand out as an original and inspired Milwaukee band. Visit www.burgundytiesband.com. Free.

Duck/Homemade Boat Race: 10 a.m. May 28, Nixon Park, 339 Maple Ave., Hartland. Races start at 11 a.m. There will be food for sale as well as other family-friendly activities. Entry fee per race is $5 and $1 to purchase a duck. All proceeds go to saving the swifts and to the Ice Age Trail. For rules and information, visit www.savetheswifts.com.

Rummage Sale: 9 a.m. May 26-27; 8 a.m. May 28, Rummage Sale, N41W29213 Prairie Wind Circle South, Pewaukee. Volunteers and donations needed. We will supply tax donation forms to donors. Anything not sold will be donated to Goodwill and Lake Country Caring.

All weekend happenings

 

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