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Mud Run in the works for 2013

Could bring business to area hotels

Feb. 4, 2013

I hope you like mud.

The Waukesha/Pewaukee Convention and Visitors Bureau (WPCVB) is in the middle of securing the Dirty Girl Mud Run for 2013.

Last year's event, a first ever for Waukesha, brought thousands of women in to wade, crawl, run and climb their way through a dirty 5K obstacle course. Girls had to wade through a water pit, maneuver through rubber tires, climb walls or hay bales and climb through mud.

They donated at least 2.5 percent of all registration fees to the National Breast Cancer Foundation.

After the race, participants can enjoy entertainment, such as live music, with food and drinks. The Dirty Girl Mud Run at the Expo Center is the only Wisconsin-based mud run at this point.

"The first year it took place outside of Johnson Creek but in a shooting range location. It was a terrible location. So last year they decided to move the event to Camp Whitcomb and at the last minute realized they weren't able to accommodate the 18,000 women who had signed up for the event. It was moved very late in the season to the Waukesha County Expo Center and actually really came together as a fantastic event for the community to celebrate," said Tammy Tritz of the WPCVB.

The WPCVB has received a recommendation from its Joint Tourism Committee to allocate $12,500 for transportation, advertising, hotel development and signs. Transportation was requested for the participants' safety and for ease of traffic between the hotels and Waukesha Expo Center.

The City of Pewaukee is expected to review the grant separate from the 2013 tourism budget on Monday. This paper went to press before a determination could be made.

"We have no doubt that 18,000 plus women will again be descending on those communities," Tritz said.

No contract has been signed between WPCVB and Dirty Girl yet, but there is interest for the event to take place at the Expo Center. When agreements are made and more details become available, the goal will be for WPCVB to use this grant money to promote local restaurants and businesses during the event while advertising for hotel packages.

Because last year's event came at the last minute, Tritz said there was a missed opportunity for hotels in the area. Rooms weren't blocked for registrants who needed them, and hotel packages weren't promoted or sold.

"What we'd like to do is encourage those women to stay before the event, after the event, spend their money in shopping, dining, entertainment," Tritz said.

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