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New 7-Elevens bring Slurpees to Lake Country

June 29, 2012

Some Lake Country residents are likely to have an opportunity to experience the Slurpee, the signature frozen treat of the 7-Eleven convenience store chain, 24 hours a day, seven days a week.

The Japanese-owned, Texas-based retail company has taken over 26 Open Pantry stores, nearly all of them in Wisconsin, including four in Lake Country.

The Lake Country locations include the City of Delafield, near I-94 and Highway 83; the Town of Brookfield on Capitol Drive; in Okauchee near Highways P and 16, and in Sussex at Highway 164 and Silver Spring Drive.

Eleri Baecker, a regional representative for the company, told the Village of Sussex Plan Commission last week that it is company policy to operate the stores 24 hours a day, seven days a week wherever permissible.

So far, no one has objected to the convenience store being operated around the clock in Sussex. However, the permits for the company have yet to be approved by the Plan Commission and Village Board.

Similar applications are also pending in the Towns of Brookfield and Oconomowoc.

The City of Delafield has an ordinance that prohibits business operations between 2 and 5 a.m.

According to the 7-Eleven website, corp.7-Eleven.com, 7-Eleven is the world's largest operator, franchiser and licenser of convenience stores, with more than 46,000 outlets, surpassing the previous record holder, McDonald's Corp., in 2007 by approximately 1,000.

Baecker told Sussex officials that the company is opening 600 to 1,000 new stores annually.

Because the interior and exteriors of those stores have to be remodeled to fit the company brand and image, there is a delay in submitting request for signs to various municipal authorities, Baecker explained. Consequently, there are temporary banners on the stores in Lake Country telling consumers that the stores are open despite the lack of signs, she said.

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Weekend Happenings

Featured this week:  

Delafield Contra Dance: 8 p.m. July 3, Prairie Hill Waldorf School, N14-W29143 Silvernail Road, Pewaukee. Friday July 3 to Sunday July 5. Two bands and two callers starting Friday evening at 8 p.m. Visit www.delafieldcontra.com, email paulsonpam@gmail.com or call (608) 697-4021.

Concerts in the Park: 7:30 p.m. July 3, Rhodee Memorial Band Shell, City Beach, 324 W. Wisconsin Ave., Oconomowoc, Oconomowoc. Free live music in the band shell. www.oconomowoc-wi.gov

14th Annual Car Show: 9 a.m.-2 p.m. July 4, East Troy Middle School, 3143 Graydon Ave., East Troy. Includes vendor alley, 50/50 raffle, gift bags, food, music. Sponsored by Kettle Moraine Classic Car Club and East Troy Lions Club. (920) 563-4003

 

Sussex Farmers Market: 10 a.m.-2 p.m. July 5, Armory Park, W239 N5664 Maple Ave, Sussex. Locally grown fruits and vegetables plus eggs, meat, honey, fresh flowers, soaps and candles.

Updates to this calendar are made weekly Monday afternoon. 

All weekend happenings

 

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