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New 7-Elevens bring Slurpees to Lake Country

June 29, 2012

Some Lake Country residents are likely to have an opportunity to experience the Slurpee, the signature frozen treat of the 7-Eleven convenience store chain, 24 hours a day, seven days a week.

The Japanese-owned, Texas-based retail company has taken over 26 Open Pantry stores, nearly all of them in Wisconsin, including four in Lake Country.

The Lake Country locations include the City of Delafield, near I-94 and Highway 83; the Town of Brookfield on Capitol Drive; in Okauchee near Highways P and 16, and in Sussex at Highway 164 and Silver Spring Drive.

Eleri Baecker, a regional representative for the company, told the Village of Sussex Plan Commission last week that it is company policy to operate the stores 24 hours a day, seven days a week wherever permissible.

So far, no one has objected to the convenience store being operated around the clock in Sussex. However, the permits for the company have yet to be approved by the Plan Commission and Village Board.

Similar applications are also pending in the Towns of Brookfield and Oconomowoc.

The City of Delafield has an ordinance that prohibits business operations between 2 and 5 a.m.

According to the 7-Eleven website, corp.7-Eleven.com, 7-Eleven is the world's largest operator, franchiser and licenser of convenience stores, with more than 46,000 outlets, surpassing the previous record holder, McDonald's Corp., in 2007 by approximately 1,000.

Baecker told Sussex officials that the company is opening 600 to 1,000 new stores annually.

Because the interior and exteriors of those stores have to be remodeled to fit the company brand and image, there is a delay in submitting request for signs to various municipal authorities, Baecker explained. Consequently, there are temporary banners on the stores in Lake Country telling consumers that the stores are open despite the lack of signs, she said.

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Weekend Happenings

Featured this week:  

First Saturday Delafield Contra Dance: 7 p.m. March 7, Prairie Hill Waldorf School, N14-W29143 Silvernail Road, Pewaukee. Lessons are at 7-8 p.m. and dance with caller and band from 8-11 p.m. Visit www.delafieldcontra.com or call (262) 490-0769. $8, $5 students.

Elvis Tribute: 7 p.m. March 7, Hamilton Fine Arts Center, W220 N6151 Town Line Road, Sussex. Award-winning Elvis tribute artist Tony Rocker and his band, The Comeback Special,  presents “One Night with You.” Rocker wears exact replicas of the jumpsuits worn by Elvis and performs the hit songs in authentic style. $25-$30. Add $5 at the door. www.hamiltonfineartscenter.com

Live Music: 6 p.m. March 7, Seven Seas, 1807 Nagawicka Road, Hartland. Live Music at Seven Seas in the lounge & bar area. Enjoy drinks and dancing while listening to Johanna & Georgia sing and play saxophone. www.sevenseaswi.com

St. Paul & Paddy Irish-themed Fish Fry: 4:30-7:30 p.m. March 6, St. Paul School, S38 W31602 County Road D, Genesee Depot. Fiddler Ed Paloucek will perform Celtic music. Menu includes fried and baked cod, grilled cheese, baked potato, curly fries, coleslaw, applesauce, coffee and milk. Soda and alcoholic beverages, including green beer, are extra. Wear green or St. Patrick wear to be entered into a free drawing to win a gift basket of Irish-themed treats. Call (262) 392-2920 for reservations. $10.50 adults, $5 children, free for children 4 and younger.

Updates to this calendar are made weekly Monday afternoon. 

 

All weekend happenings.