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New 7-Elevens bring Slurpees to Lake Country

June 29, 2012

Some Lake Country residents are likely to have an opportunity to experience the Slurpee, the signature frozen treat of the 7-Eleven convenience store chain, 24 hours a day, seven days a week.

The Japanese-owned, Texas-based retail company has taken over 26 Open Pantry stores, nearly all of them in Wisconsin, including four in Lake Country.

The Lake Country locations include the City of Delafield, near I-94 and Highway 83; the Town of Brookfield on Capitol Drive; in Okauchee near Highways P and 16, and in Sussex at Highway 164 and Silver Spring Drive.

Eleri Baecker, a regional representative for the company, told the Village of Sussex Plan Commission last week that it is company policy to operate the stores 24 hours a day, seven days a week wherever permissible.

So far, no one has objected to the convenience store being operated around the clock in Sussex. However, the permits for the company have yet to be approved by the Plan Commission and Village Board.

Similar applications are also pending in the Towns of Brookfield and Oconomowoc.

The City of Delafield has an ordinance that prohibits business operations between 2 and 5 a.m.

According to the 7-Eleven website, corp.7-Eleven.com, 7-Eleven is the world's largest operator, franchiser and licenser of convenience stores, with more than 46,000 outlets, surpassing the previous record holder, McDonald's Corp., in 2007 by approximately 1,000.

Baecker told Sussex officials that the company is opening 600 to 1,000 new stores annually.

Because the interior and exteriors of those stores have to be remodeled to fit the company brand and image, there is a delay in submitting request for signs to various municipal authorities, Baecker explained. Consequently, there are temporary banners on the stores in Lake Country telling consumers that the stores are open despite the lack of signs, she said.

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Weekend Happenings

Featured this week:  

Joe Hite: 7 p.m. May 27, Okauchee Lake Yacht Club, W340 N6338 Breezy Point Road, Oconomowoc. 7 to 11 p.m. Joe Hite will perform, and all proceeds will benefit the Okauchee Fireworks Fund. Doors open at 6:30 p.m. Minimum $10 per person.

Burgundy Ties Plays: 8 p.m. May 28, Bucky’s Lakeside Pub and Grill, 50n 35016w Wisconsin Ave, Okauchee. The combination of their eclectic sound and live performance makes Burgundy Ties stand out as an original and inspired Milwaukee band. Visit www.burgundytiesband.com. Free.

Duck/Homemade Boat Race: 10 a.m. May 28, Nixon Park, 339 Maple Ave., Hartland. Races start at 11 a.m. There will be food for sale as well as other family-friendly activities. Entry fee per race is $5 and $1 to purchase a duck. All proceeds go to saving the swifts and to the Ice Age Trail. For rules and information, visit www.savetheswifts.com.

Rummage Sale: 9 a.m. May 26-27; 8 a.m. May 28, Rummage Sale, N41W29213 Prairie Wind Circle South, Pewaukee. Volunteers and donations needed. We will supply tax donation forms to donors. Anything not sold will be donated to Goodwill and Lake Country Caring.

All weekend happenings

 

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