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Oconomowoc shop owners comparie the click of the mouse to customer service

With the popularity of online shopping, local stores work to compete

Dec. 10, 2012

It's no secret that online shopping has become a phenomenon with no signs of slowing down. Statistics show that online shopping was up 28.4 percent on Cyber Monday, compared with the same time last year.

Nationwide, shoppers are expected to spend an estimated $54.47 billion this holiday season, up 16.8 percent from last year, according to eMarketer, a national website that projects online sales. The site also projects that online spending this holiday season will account for 24 percent of all U.S. retail spending during the period.

In Wisconsin, early projections report Internet shopping has increased by 20 percent from 2011.

But local shop owners seem undaunted by those numbers and the fact that big-box stores have such a large online presence.

In Oconomowoc, The Gallori - Fine Art, Framing and Gifts has a website and Facebook page where customers can see products, but the store doesn't have an online site to buy products.

That's intentional.

Store owner Lori Boldig explained, "we are in an artistic/visual business, so most of our customers really want to examine their artist-made purchases."

She added that there is an intangible effect of shopping inside the store.

"They also get instant gratification from purchasing at the store," Boldig said. "They get great customer service and the story about the artist so they can feel connected to the artwork. Compared to the Internet purchases, the customer has also avoided shipping and handling costs and saved the environment from more packaging material."

Eric Eck of The Doggy Bag, a dog bakery and boutique in downtown Oconomowoc that specializes in all-natural dog treats, said his store has online shopping, but added that customers still prefer the in-person shopping.

"When it comes to those unique items you want to give as a gift, you really want to see it, touch it, feel it," Eck said. "You can only get that at your local business."

Eck also does things to get his customers in his store during the Christmas shopping season, such as the pet photos with Santa he hosted on Sunday.

JoAnn Ley of Grand Appliance and TV in Genesee Depot said stores that offer more of a personal service shouldn't be ignored.

"We provide more service than there would be online," Ley said. "You can come and talk to someone, and you're not doing that online."

She also said shipping costs associated with online shopping can be more expensive.

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Weekend Happenings

Featured this week:  

Rotary Pancake Day: 7:30 a.m. Feb. 28, Waukesha County Expo Center, 1000 Northview Road, Waukesha. Fundraiser for the Waukesha Rotary Club is 7:30 a.m.-1 p.m. in the Expo Center Arena. Advance tickets at Waukesha State Bank, downtown location., $5-$7. $5 advance, $7 at the door; free for children 5 and younger. www.waukesharotary.org.

Ninth Annual Oconomowoc Rotary Wine & Brew Fest: 5 p.m. Feb. 28, Olympia Resort, 1350 Royale Mile Rd, Oconomowoc. Wine, food and beer. Features foods from the best of our local restaurants. Purchase tickets at $50 from an O-Town Rotarian, through Facebook, or in person at most area First Bank Financial Centre locations, Books & Company & Lorleberg True Value Hardware. See more at www.oconomowocrotary.org. $50.

Chili Tasting: 11 a.m. Feb. 28, The Garden Mart, W297 S9115 Highway 83, Mukwonago. Chili tasting from 11 a.m. to 2 p.m. Local vendors will be selling unique merchandise. Judging is open to the public and all proceeds from voting will be donated to the Mukwonago Food Pantry. Event is free. Call (262) 363-5252 for information.

Dr. Seuss Birthday Bash Literacy Event: 10 a.m. Feb. 28, Hartland North Elementary, 232 Church Street, Hartland. Families with children in 4-year old kindergarten through second grade are invited to a special event. The Cat in the Hat and the Lorax will celebrate with a big birthday cake for all of our guests along with lots of literacy activities based around Dr. Seuss books.

Updates to this calendar are made weekly Monday afternoon. 

 

All weekend happenings.