Few hands would rise if everyone was asked the question: who hasn't been touched by cancer in some way. For the past 21 years, hundreds of Lake Country and other area residents have joined together to support those affected by breast cancer by participating in Ridin to a Cure.
This year's event will begin on Friday, Sept. 23 with a pre-registration party and survivor's parade, held from 5 to 9 p.m. at Wisconsin Harley-Davidson, 1280 Blue Ribbon Dive, Oconomowoc. The survivor's parade leaves from the dealership at 6 p.m., and will follow a 15-mile route around the area. Live music, food and drinks will fill the rest of the evening.
On Saturday, Sept. 24, riders can register from 9 a.m. to noon at the dealership. Groups of 100 depart every 15 minutes to cruise around 60 to 70 miles of scenic Lake Country roads. The post ride party will be held from noon to 9:30 p.m. and will feature live music, food and beverages.
"What is unique about our ride is that it's one of the only times that you'll see men in all pink," laughs Jodi Howland, motor clothes manager at Wisconsin Harley-Davidson.
"I think everybody has been touched by cancer in some way or another," whether breast cancer or otherwise. "I think it's where all riders come together to support a great cause," Howland adds.
Riders seek out pledges which are donated to the Rock River Cancer Research Foundation, a local organization that provides funds for innovative cancer research and improved treatment methods. On average, around 1,000 motorcycles participate in the ride. The event is sponsored by the Rock River Chapter, H.O.G. and Wisconsin Harley-Davidson. For more information, call 262-569-8500 or visit www.ridintoacure.com.