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Two weeks' worth of fundraising has yielded huge results for the Pewaukee Schools PTO and, ultimately, classrooms and playgrounds.

The PTO worked with Boosterthon on the fall fundraiser, raising $95,322.80 in donation pledges. The PTO keeps 69 percent of the profit, for $65,772, if all the pledges come in. The remaining 31 percent goes to Boosterthon, an outside fundraising company based in Atlanta.

Pledges came from 49 states and 12 countries, according to the PTO.

That money will go toward a new playground at Horizon Elementary, teacher grants and classroom needs. The PTO will also give back 10 percent of what each class raised for the teacher to purchase anything needed.

Pewaukee Lake Elementary raised more than $62,000. Horizon raised nearly $29,000, and Asa Clark Middle School raised $4,120.

During the two-week program, students asked family and friends to pledge a flat donation. Some created videos using Boosterthon's website. Students then received prizes for different pledge levels.

Each class/grade had challenge levels for total donations, with incentives offered for achieving certain goals. For example, classes might get a PJ Day or Crazy Hair Day. The PTO had daily challenges such as boys v. girls.

All of this took place during the two-week program that ended with a Color Run for Asa Clark Middle School, a Color Run for Horizon Elementary, and a Fun Run for Pewaukee Lake Elementary.  Every student was able to participant in the Fun Run or Color Run event, whether they pledged or not.

All told, 2,100 students participated in the fundraiser, along with 105 teachers and aides, about 12 administrators and secretaries and eight PTO members. About 80 parent volunteers pitched in during the Color Run and Fun Run event.

This is the third year Pewaukee has partnered with Boosterthon. In the first two years, the PTO raised more than $206,000, of which the schools were able to keep more than $143,000.

The PTO noted that in previous years, it conducted product sales (pizza, wrapping paper, etc.) and the highest percentage of profit was 30 percent to 40 percent. The year before starting with Boosterthon, the fall fundraiser profit was $30,000, according to the PTO.

How does it work?

Boosterthon has different models to choose from. For example, in the Live model, Boosterthon comes in for two weeks and does everything -- but also keeps a greater percentage of the profits. Under the Event model, which was used in Pewaukee, Boosterthon handles the kickoff pep rally, and then returns to run the fun run. Everything in between -- awarding daily prizes, presenting character lessons based on the them, decorating, keeping teachers updated and students motivated -- is handled locally.

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