CITY OF PEWAUKEE - Mother's Day will be a little brighter for some moms, thanks to efforts by the local Two Men and a Truck.
The franchise recently hosted its annual Movers for Moms collection of essential care items to benefit women in domestic abuse and homeless shelters. Donations will go to the Hebron House for Hospitality in Waukesha, the Women's Center of Waukesha and Easter Seals Safe Babies Healthy Families program.
Since it was started in 2007, Movers for Moms has expanded to 39 states and more than 300 Two Men and a Truck franchises. Their efforts gathered 285,000 items last year, and the company hopes to collect 350,000 this year for moms in need across the country. The campaign, which kicked off April 10, will end Friday, May 12; the donated items will be delivered to local shelters in celebration of Mother's Day.
According to Two Men and a Truck marketing associate Shalimar Rydzik, more than 300 donations were collected during the local event, which took place at the Pewaukee Walmart..
"It was nice because we would hand them the wish list as they were walking in," Rydzik said. "The people that took it would typically go inside and buy a bag of items off the list and drop them off, and we would give them a pair of Movers for Moms sunglasses. I thought it was really fun. It wasn't a full truckload, but I'm hopeful for next year. I think that we've raised a lot more awareness this year than in years past."
According to a news release promoting the event,one in every four U.S. women will experience domestic violence in her lifetime. A persistent increase in domestic violence survivors makes women the fastest-growing subpopulation of clients in Wisconsin’s residential homeless programs, the release said, citing a 2014 report from Wisconsin's Division of Housing, Department of Administration.
"These women on Mother's Day, we want to know that they're getting something special, like something new and special to make them feel a little bit better in the situation that they're in," Rydzik said.
Also in attendance with Rydzik was Mary Nurse, director of development for Waukesha's Hebron House, and Natalie Glumm, vice president of community engagement for Easter Seals' Safe Babies and Healthy Families program.
Nurse appreciated the efforts to help the shelter, which is celebrating its 35th anniversary.
"This time of year is actually a time where the shelters need that kind of support, so it was extraordinarily generous of Two Men and a Truck and Movers for Moms program to think about supporting women and families that might need a little bit of help right now," Nurse said.
"It was lovely to be out there, and we got to talk to several people that stopped by the booth," Glumm said. "It was a little cold and chilly, but that's OK because the cause is good. Any time we get that generosity from the community, we always want to be representing Easter Seals and Safe Babies Healthy Families, so we're just really grateful for that kind of support."
For more information on the campaign, go to twomenandatruck.com/movers-for-moms.