MUKWONAGO - Construction on the 11,600 square-foot expansion to its 58,000-square-foot Mukwonago facility will start in April. The $2.5 million project will add a child care room, a larger and enhanced cycling studio, large group exercise area and expanded free-weight area, along with two 4K classrooms as part of the YMCA of Greater Waukesha County's partnership with the Mukwonago Area School District.
“Membership growth has exceeded expectations since this facility opened in 2012,” said Chris Becker, CEO of the Y-GWC, in a press release. “The Mukwonago expansion is just one of several important ways we’re reinvesting in our five suburban facilities and our members, especially millennials and their families. Strong communities start with strong families and no one does family like the Y.”
In 2016, the Y-GWC reinvested nearly $2.3 million in facility upgrades and new fitness equipment including Wi-Fi enabled cardio machines that link directly with wearable technologies and smart devices. The Y-GWC also added new family programs including a free drop-in Y Club for 8- to 12-year-olds, making it the area’s only health club offering free programming for this age group.
New for 2017, the Y-GWC has lowered monthly drop-in child care fees by 50 percent or more, eliminated fees for yoga and Pilates classes, added late night fitness classes and upgraded its mobile app.
“Nationally, millennials are the largest users of fitness memberships and their preferences have driven changes in the fitness industry and our Ys,” Becker said. “We see fewer early risers as younger parents increasingly prefer to work out after the kids go to bed. Also, millennials use fitness and health apps twice as much as others. We’ve responded with a new mobile app that includes the ability to link to third party health apps and also allows members to create fitness goals, participate in club challenges, and search class schedules and instructors.”
Becker added millennials, who are “exceedingly social” and prefer a community atmosphere, dominate group fitness classes nationwide. At the Y-GWC, members can choose from more than 600 free classes including yoga, Pilates, Zumba, barre, boot camp and cycling. Additionally, the Y-GWC introduced free Family Fitness Classes.
Many of these classes follow or precede an adults-only class so parents can piggyback their workouts with active family time. The Y-GWC also launched Friday Family Nights.
Overall in 2016, the Y-GWC served about 80,000 people including 65,000 program members. The Y-GWC saw nearly a 10 percent increase in programming revenue as it expanded the number of participating Workplace Wellness companies and school district partnerships.
The nonprofit also noted a nearly 10 percent increase in community donations, with dollars raised staying directly in the Y-GWC’s local communities. The nonprofit provided more than $250,000 in financial assistance, an increase of $50,000 over 2015, for 650 members and 1,200 program participants.