A corporate name on Dodger Stadium? Team shopping naming rights for field

Dodger Stadium’s name is safe, although the field could be affixed with a corporate sponsor.

The naming rights to field have been shopped by the Dodgers since spring, The Sports Business Journal reported on Wednesday. Dodgers would refer to stadium in Chavez Ravine as “(Company name) Field at Dodger Stadium and the team is seeking $12 million per season, according to the report.

“We’re not selling the name of the stadium,” Dodgers President Stan Kasten told The Los Angeles Times. “That’s the only thing I’m willing to tell you.”

The Dodgers have a major league-best 66-29 record and are on pace for the winningest season in franchise history. They have the largest payroll in the majors, committing more than $250 million in salaries, though the team hopes to trim payroll as it continues integrating young players in coming seasons. There are already corporate sponsors for other areas of the ballpark.

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Accepting naming rights even for a portion of the Dodger Stadium brand would represent a significant shift for the club, which has leveraged the stadium's timeless appeal as an essential part of its branding strategy

 Opened in 1962, Dodger Stadium is the third-oldest ballpark in the major leagues, trailing only Boston's Fenway Park and Chicago's Wrigley Field. All three venues have undergone significant modernization and renovations.

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